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History in the Making

For more than five generations, Mars has evolved to create products and services that people (and their pets) love. Our storied history began in a kitchen when two men discovered their passion for food and created beloved confections that stood the test of time. However, in the more than 100 years since, we’ve set our sights on also making a better life for people and pets alike.

We’re powered by science and the desire to be bold in order to create a better world for us all, today. As a family-owned, global business, we have the unique ability to have a big impact on the world. This also bestows us with the responsibility to make sure we do right by the many communities where we work and live — for the next hundred years and beyond. 
  

Mars Africa is a wholly owned division of Mars Incorporated. Established in 1997, Mars has since grown to a Sub-Saharan business which employs over 400 Associates across three local sites in South Africa and a manufacturing facility in Kenya. The Sub-Saharan business is representative of four business segments namely, Petcare, Food, Gum and Confectionary. Among these are world-renowned brands such as PEDIGREE®, WHISKAS®, ROYAL CANIN®, SHEBA®, CESAR®, IAMS®, EUKANUBA®, MARS®, SNICKERS®, TWIX®, M&Ms®, BOUNTY®, SKITTLES®, AIRWAVES®, ORBIT®, ROYCO® and MASTERFOODS®.

 

The Mars Multisales Corporate Office is situated in Woodmead Sandton, with manufacturing facilities in Montague Gardens in Cape Town producing South Africa’s most loved brands such as Royco and Masterfoods and our Royal Canin Petcare manufacturing facility in Randburg Johannesburg-producing our Petcare brands. Our footprint extends across Sub-Saharan Africa with a Gum manufacturing facility in Nairobi Kenya.

 

At Mars our work ethic is guided by our Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom. Associates put our Mars Principles into action every day to make a difference for people and the planet through our performance. It’s a bold purpose, but our principles are backed by our actions. We have been in the business of diverse innovation for a long time, and we are confident that our work today will create the world we want tomorrow.

 

1880

1883
Mars
Mars Founder Is Born

Frank C. Mars is born in Glenwood, Pope County, Minnesota. As a young boy he contracts polio, which prevents him from being able to walk to school. His mother, Elva, teaches him his lessons in their kitchen and also teaches him how to hand-dip chocolate.

1890

1891
Mars Wrigley
William Wrigley Jr. Arrives in Chicago and Begins Sales Career

William Wrigley Jr. comes to Chicago in the spring of 1891. He is 29 years old, has $32 in his pocket and a great talent for sales. He starts out in the baking powder business, and one day Mr. Wrigley gets the idea to offer merchants free chewing gum with each can of baking powder. The rest is history.

1893
Mars Wrigley
Juicy Fruit and Spearmint Chewing Gums Debut

Juicy Fruit®, the oldest brand in the Wrigley family, was launched just a few months ahead of Wrigley’s Spearmint. Today, Juicy Fruit is the No. 1 fruit gum brand in the United States.

1900

1902
Mars
Frank C. Mars Marries

Frank C. Mars marries Ethel G. Kissack, a school teacher, in Minnesota. He has been selling Taylor’s Molasses Chips in Minnesota since he was 19.

1904
Mars
Forrest E. Mars, Sr. Is Born

Forrest Edward Mars, Sr., is born in Wadena, Minnesota

1910

1911
Mars
Mars Founder Creates and Sells Butter Cream Candy

Frank C. Mars starts making and selling butter cream candy from his kitchen in Tacoma, Washington.

1914
Mars Wrigley
Doublemint® introduced

The gum is originally advertised as having “Double Value” with "Double Strength Peppermint Flavor, Double Wrapped — Always Fresh and Clean.”

1920

1920
Mars
Mars Founder Begins First Candy Business

Frank C. Mars relocates to Minneapolis and finds room to grow. He starts a basket candies business, The Nougat House. It produces Patricia Chocolates, named after Frank and Veronica’s (Frank’s second wife) daughter.

1920
Mars Wrigley
Iconic Chicago Skyscraper Rises on Michigan Avenue

Construction begins on the historic Wrigley Building. A symbol of Chicago featured in countless articles, books, films and television programs, the historic Wrigley Building and its distinctive towers are an architectural favorite among Chicago's residents and visitors.

1922
Mars Wrigley
Business Grows to Include New MAR-O-BAR Candy

Frank introduces the MAR-O-BAR® to his candy range. Known as the MAR-O-BAR Company, Minneapolis, the company is doing business of less than $100,000 per year. Unfortunately, the MAR-O-BAR proves too delicate to stand up well under transportation.

1923
Mars Wrigley
Father and Son Collaborate and Launch New Candy Bar

MILKY WAY® Bar introduced. After getting the idea for a “malted milk in a candy bar” from a discussion with his son Forrest Sr., Frank creates the Milky Way bar in 1923. Its success leads to the hiring of a full-time sales staff.

1929
Mars
Mars Moves to Chicago

Mars relocates and opens a full-production plant in Chicago. Close to 200 Associates move with Mars. With a more centralized location and railroad access, business booms. This is also the year Frank’s only son, Forrest E. Mars, Sr., officially enters the family business.

1930

1930
Mars Wrigley
Mars Brings an Iconic Candy Bar to Market

The SNICKERS® brand is launched.

1932
Mars
Forrest E. Mars Sr. Moves to UK

In 1932, Forrest E. Mars, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” — this objective serves as the foundation of Mars, Incorporated, today.

1932
Mars Wrigley
Americans Find 3 Musketeers® in Stores

3 MUSKETEERS® was introduced to the U.S. market to great success.

1934
Mars
Mars Founder Dies

On April 8, Frank C. Mars dies.

1935
Mars Petcare
Mars Adds First Petcare Business to Growing Portfolio

Mars enters the Petcare business by acquiring U.K.-based Chappell Brothers, Ltd., makers of CHAPPIE® canned dog food.

1936
Mars Wrigley
Longstanding Favorite Chocolate Candy Debuts

MALTESERS® chocolate balls introduced in Europe.

1939
Mars Wrigley
Doublemint Twins Debut

The Doublemint® twins have been part of one of the most successful and long-lasting advertising campaigns ever created. The distinctive billboard campaigns created in the late 1930s by Wrigley art director Otis Shepard fixed the Doublemint twins concept in the American imagination.

1939
Mars Petcare
Pet Products Expand With Cat Food

Cat food, KITEKAT®, is first advertised in the U.K.

1939
Mars Wrigley
Tying Candy to a Quiz Show

Mars experiments with the new advertising medium by sponsoring a local radio quiz show, Dr. IQ. The Mars Chicago plant temporarily manufactured a bar of the same name, an early example of tying product to advertising.

1940

1940
Mars Wrigley
Laying the Foundation for M&M’S®

Forrest E. Mars, Sr. returns to the United States and establishes M&M Limited in Newark, New Jersey.

1941
Mars Wrigley
The Life of the Lentils Begins

The first M&M’S® Plain Chocolate Candies are made for the U.S. Military.

1942
Mars Food
Rice Marks a New Mars Market

Mars enters the rice category and opens the first commercial rice parboiling plant in Houston, Texas, entering the food business. The company becomes known as Uncle Ben’s, Incorporated, in 1959.

1944
Unity With the Troops
Unity With the Troops

During World War II, Wrigley led an unusual move to support U.S. troops and protect the reputation of the company's brands. Because of wartime rationing, Wrigley could not make enough top-quality gum for everyone. Rather than compromise the high quality that people expected, the company took Wrigley's Spearmint®, Doublemint® and Juicy Fruit® off the civilian market and dedicated the entire output of these brands to the U.S. Armed Forces.

1945
Mars Wrigley
M&M’S® Makes Its Big Move

The M&M’S® brand is launched to the general public and grows to become a $1 billion global brand.

1950

1950
Mars Wrigley
A Stamp of Authenticity

The first Ms are printed on M&M’S® plain chocolate candies. To ensure consumers get the “real thing,” the slogan “Look for the M on every piece” is created.

1954
Mars Petcare
A New Food for Dogs in the UK

PAL® food for dogs is launched in the U.K. under the name MEET®. This is changed to PAL® in 1959.

1955
Mars Drinks
Drinks on Demand Expand the Business

Vendepac was established in Slough, England. This extended Mars into the confectionery vending business. They began installing vending machines in industrial and commercial sites. Eventually Vendepac was renamed Four Square, and subsequently, Mars Drinks.

1958
Mars Petcare
A New Brand for Cats in the UK

WHISKAS® Brand cat food was introduced in the U.K.

1958
Mars Wrigley
M&M’S® Drive Company Growth

The success of M&M’S® plain chocolate candies leads to the opening of a new plant in Hackettstown, New Jersey.

1959
Mars
Corporate Headquarters Relocate

Forrest E. Mars, Sr. moved the corporate office of Mars, Incorporated, from Newark, New Jersey, to Washington, D.C.

1960

1960
Mars Wrigley
New Slogan Differentiates Mars Bars

The advertising slogan, “A Mars a day helps you work, rest and play” is first used in the U.K.

1960
Mars Petcare
New UK Dog Food Brand Debuts

CHUM® dog food is launched in the U.K.

1960
Mars Wrigley
Doublemint Twins Take Center

Joan and Jane Boyd were the first Doublemint® Twins to appear on television, starring in commercials for four years until their retirement in 1964.

1962
Mars
Manufacturing Operations Expand in The Netherlands, UK

Forrest E. Mars, Jr. builds and manages the first confectionery plant in Veghel, the Netherlands. Mars Foods segment began manufacturing products in Kings Lynn, England, and marketing campaigns for pet food and other segments began in France and Sweden.

1964
Mars Wrigley
Mars Establishes High-Quality, Local Source of Peanuts

Mars, Incorporated, builds a site called Peanut Craftsmen in the heart of Albany, Georgia’s peanut belt to ensure a reliable source of high-quality nuts for SNICKERS® candy bars and M&M’S® peanut chocolate candies in the U.S.

1965
Mars Petcare
Pet Research Center Opens

The Waltham Centre for Pet Nutrition is established in the U.K. to research the dietary needs and preferences of pets, helping to improve pet nutrition and health.

1967
Mars Petcare
Australia Plant Begins Pet Food Production

Pet food manufacturing began at Uncle Ben's of Australia in Wodonga, Australia.

1968
Mars Petcare
Mars Expands Pet Food Business into U.S. Market

Mars acquires Kal Kan Foods in Los Angeles, California, and begins its association with American dogs, cats and their owners.

1969
Mars
Pioneering Leader Retires

Forrest E. Mars, Sr. retires.

1970

1972
Mars Petcare
Kal Kan Production Begins at New Ohio Facility

Kal Kan began production at a new site in Columbus, Ohio, a central location for growth in the midwestern and eastern U.S. markets.

1974
Mars Wrigley
Bar Code Technology Begins with Juicy Fruit® Gum

In June 1974, a pack of Wrigley's Juicy Fruit® gum was the first product to be scanned with a bar code. This heralded a new era of automation in supermarket shopping. Since that first pack of gum, black and white bar codes, now well-known, have helped track the sales of billions of items.

1977
Mars Food
First European UNCLE BEN’S® Rice Mill Opens

The first European rice mill for UNCLE BEN’S® products was built in Olen, Belgium. In the same year the product launches in Brazil.

1980

Skittles

Skittles
1981
Mars Wrigley
Skittles Starts Manufacturing in U.S.

Skittles began manufacturing in the U.S. Originally produced in the U.K., Skittles was first imported to the U.S. in 1974. In 2009, Skittles was transferred to Wrigley.

1982
Mars
Mars Opens Cocoa Research Center

The Mars Center for Cocoa Science opens in Bahia, Brazil, with the goal of developing more sustainable cocoa varieties and farming techniques to improve the lives of cocoa farmers and ensure future cocoa supplies.

1982
Mars Food
Ready-to-Heat Rice Ready for Market

The first canned Ready to Heat rice for UNCLE BEN’S® begins production in Kings Lynn, England.

1983
Mars
Mars Prints ‘The Five Principles’

Mars publishes its first booklet on The Five Principles, which is distributed globally across the corporation.

1984
Mars Wrigley
Iconic Mars Brands Join Olympic Lineup

M&M’S® plain and peanut chocolate candies and SNICKERS® candy bar are announced as the “Official Snack Foods of the Olympic Games.”

1984
Mars
Mars Relocates to McLean, Virginia

The corporate office of Mars, Incorporated, moves into a custom-built, self-owned office space in McLean, Virginia.

1984
Mars Wrigley
Mars Launches First Sugar-Free Gum

Wrigley introduces Extra®, its first sugar-free gum in the United States.

1985
Mars Food
Mars Adds Pasta to Its Food Portfolio

Pasta offerings, including spaghetti, tortellini and ravioli, launch in Australia under the name ALORA®, later rebranded as Dolmio in Europe in 1986.

1986
Mars Wrigley
DoveBar Joins Product Lineup at Mars

Mars enters the frozen snack business through the acquisition of DoveBar International in the U.S.

1989
Mars Wrigley
Wrigley Creates Oral Health Program

The Wrigley Oral Healthcare Program is established. The Wrigley Oral Healthcare Program partners with dental professionals worldwide, helping them improve their patients' oral health through one additional simple and enjoyable step: chewing sugar-free gum for 20 minutes after eating and drinking.

1989
Mars Petcare
Cesar Officially Launches

CESAR® brand launches to the delight of hungry dogs across the world.

1981
Mars Wrigley
Astronauts Choose M&M’S® for Shuttle Mission

Mars becomes the first candy in space when M&M’S® chocolate candies are chosen by the first space shuttle astronauts to be included in their food supply.

1990

1990
Mars Wrigley
Mars Bar® and M&M’S® Join the World Cup Squad

The MARS® candy bar and M&M’S® chocolate candies are announced as official sponsors of the football World Cup in Italy.

1991
Mars Wrigley
4 Mars Brands Available in CIS

More than 23 tons of SNICKERS®, MILKY WAY®, MARS® and RAIDER® candy bars go on sale for the first time in the Commonwealth of Independent States (CIS).

1992
Mars
Mars Serves as Single Sponsor for the Olympic Games

Mars, Incorporated, becomes the single worldwide food sponsor of the 1992 Olympic Games.

1993
Mars Wrigley
Mars Opens First Facility in China

Mars China opens its first manufacturing facility in Beijing, China, manufacturing DOVE® brand chocolate with fruit and nuts.

1994
Mars Petcare
Mars Purchases First Shares in Banfield® Pet Hospital

Mars invests in its first shares of Banfield® Pet Hospital.

1995
Mars Petcare
Pet Food Available in Russia

A whole new nation of pet lovers and their pets benefit from PEDIGREE® dog food followed by WHISKAS® cat food as Mars pet food moves into Russia.

1995
Mars
Scientists Publish Cocoa Flavanol Research

Mars, Incorporated scientists publish their first paper on COCOA Flavanol measurement.

1995
Mars Wrigley
Empire State Building Unveils New Blue M&M’S® Arrival

Over 11 million M&M’S fans voiced their choice — and a solid majority backed blue. The new hue edged out pink and purple to replace the tan M&M’S Chocolate Candies in the U.S. To honor this momentous occasion, the lights at the iconic Empire State Building in New York City heralded BLUE’s arrival.

1995
Mars Food
Salsa Debuts in UK

A range of UNCLE BEN’S® salsa dips launches in the U.K. as a new food factory opens in the Netherlands

1995
Mars Petcare
Two Brands of Pet Food Available in China

PEDIGREE® dog food followed by WHISKAS® cat food are introduced to pet lovers in China, as production commences in Huairou.

1998
Mars Food
Mars Finds Organic Food Opportunity With Acquisition

Mars enters the organic food business with the purchase of Seeds of Change

1999
Mars
Creative and Innovative Business Leader Dies

Forrest E. Mars, Sr. dies at the age of 96 in Miami, Florida.

2000

2000
Mars Wrigley
M&M’S® Kicks Off Y2K

M&M’S® chocolate candies become “The Official Candy of the New Millennium.” MM is the Roman numeral for 2000

2000
Mars Food
Mars Buys French Food Company

Mars buys EBLY®, a manufacturer of wheat-based products in France

2001
Mars Wrigley
Popular Gum Brand Enters U.S. Market

Already a top-selling brand across Europe, the launch of Orbit® gum in the U.S. was a huge success.

2002
Mars Petcare
Royal Canin® Joins Pet Food Portfolio

Mars expands its pet business with the acquisition of ROYAL CANIN®, a French pet food company.

2005
Mars
Launch of Global Health and Life Sciences Business

Mars Symbioscience launches as an incubator of health business ideas and focuses on plantcare, dog genetics and cocoa flavanols.

2005
Mars Wrigley
Iconic Confectionary Brands Join Portfolio

In June 2005, Wrigley added the Altoids®, Life Savers®, Creme Savers® and Sugus® brands to its expanding portfolio of confectionery products.

2006
Mars Wrigley
Mars Creates Heritage Line of Chocolate

Fashioned off an ingredient list from 1750, American Heritage Chocolate is an authentically historic chocolate made from ingredients available in the 18th century. It’s sold exclusively at fine gift shops at historic sites, museums, historic inns in the U.S., Canada and online

2006
Mars Petcare
GREENIES™ Joins Product Lineup

Mars adds GREENIES™ to its portfolio.

2007
Mars Wrigley
ADA Awards Sugar-Free Chewing Gum Seal of Acceptance

The American Dental Association awarded its Seal of Acceptance to chewing gum for the first time, recognizing sugar-free Orbit®, Extra® and Eclipse® as beneficial to oral health. Today, the FDI World Dental Federation and approximately 20 national dental associations worldwide recognize the oral care benefits of chewing sugar-free gum.

2007
Mars Petcare
Mars Launches Canine DNA Test

Mars Veterinary launches first WISDOM PANEL ® HEALTH canine DNA tests.

2007
Mars Petcare
Mars Acquires Natural Pet Food Company

Mars enters the natural pet food segment with the acquisition of Nutro Products, Inc.

2007
Mars Petcare
Mars Purchases Stake in Banfield® Pet Hospital

Mars acquires ownership stake in Banfield® Pet Hospital.

2007
Mars
Mars Leads Effort to Stop Advertising to Children

Mars establishes the Mars Marketing Code and becomes the first food company to voluntarily stop advertising food and snack products to children under 12 years of age.

2007
Mars Wrigley
Wrigley Sells First Envelope Package for Gum

5® Gum makes its U.S. debut. The gum is sold in a slick 15-stick envelope package, a first for the gum category.

2008
Mars Wrigley
Mars Joins Movement for Sustainable Cocoa

Mars joins UTZ CERTIFIED “Good Inside Cocoa Program” to create global certification standards for sustainably grown cocoa in West Africa.

2008
Mars Wrigley
Mars Acquires Largest Chewing Gum Company

Mars becomes the world’s leading gum manufacturer with the acquisition of the William Wrigley, Jr. Company.

2009
Mars Petcare
Mars Unveils First LEED-Certified Petfood Facility in Arkansas

Mars Petcare opens the doors to the first LEED Certified pet food manufacturing facility in the world.

2009
Mars
Mars Prioritizes Sustainable Cocoa Farming

Mars is the first global chocolate company to commit to fundamentally changing the way sustainable cocoa farming practices are advanced by aiming to certify its entire cocoa supply as being produced in a sustainable manner by 2020.

2009
Mars
Prominent Nutrition Information Appears on All Packaging

Mars is the first confectionery company to launch front-of-pack nutrition labeling globally.

2009
Mars
Mars Announces Sustainability Commitments

Mars announces its commitment to make its operations Sustainable in a Generation (zero carbon, water and waste impact from its operations by 2040).

2010

2010
Mars
Mars Makes Strong Commitment to Sustainable Sourcing

Mars commits to source 100 percent of its palm oil from certified sources by 2015, and 100 percent of fish and seafood products from sustainable sources by 2020.

2010
Mars
Mars Publishes Early Cocoa Genome Sequencing Results

Mars shares preliminary results of its efforts to sequence the cocoa genome to help develop cocoa varieties that are higher yielding, more robust and resistant to drought and disease, which will help cocoa farmers earn a better living.

2010
Mars Food
Mars Introduces Snack Squares in U.S.

GoodnessKNOWS®, luscious snack squares in three flavors, launched in the U.S.

2014
Mars
Mars Opens First Factory in Saudi Arabia

Mars Saudi Arabia opens its first chocolate factory at King Abdullah Economic City in Rabigh and is the first factory to meet LEED Gold Standard in Saudi Arabia.

2014
Mars
Water Processing Plant Opens

Mars in Veghel, the Netherlands, opens first anaerobic Methane Wastewater treatment on the European continent which processes water up to 99 percent pure.

2014
Mars Wrigley
Mars Opens First U.S. Chocolate Plant in 35 Years

Mars Chocolate opens its first U.S. manufacturing site in 35 years in Topeka, Kansas.

2014
Mars
Wind Farm Opens in Texas

Mars opens a wind farm the size of Paris in Lamesa, Texas. The wind farm is estimated to produce enough power to power all Mars U.S. sites.

2014
Mars Petcare
Mars Acquires 3 Popular Pet Food Brands

Mars acquires IAMS, Ekanuba and Natura brands in North America, Latin America and other selected countries.

2015
Mars
Food Safety Standards Research Center Opens

Mars Global Food Safety Center opens in Huairou, China, a first-of-its-kind facility for precompetitive research, training and collaboration that aims to raise global food safety standards.

2015
Mars Wrigley
Australian Production Site Reaches Zero-Waste Milestone

Mars Chocolate Australia became the final Mars chocolate production site to reach the 2015 Sustainable in a Generation zero landfill waste milestone.

2015
Mars Symbioscience
COCOAVIA™ expands to the UK and Ireland

Mars’ Cocoapro®-processed cocoa extract approved as a novel food ingredient in the EU, enabling the launch of COCOAVIA™ capsules in the U.K. and Ireland in early 2017.

2015
Mars Petcare
Mars Adds BLUEPEARL®, PET PARTNERS™ to Veterinary Services Business

Mars Petcare expands high-quality veterinary care with acquisition of BLUEPEARL® and PET PARTNERS™.

2016
Mars Wrigley
Mars Reveals New Segment for Confectionery

Mars announces it will combine Chocolate and Wrigley segments to create Mars Wrigley.

2016
Mars Wrigley
Turin Chocolate Brands Join Mars Portfolio

Mars acquires Turin Chocolates in Mexico with iconic brands Conejos, Exoticas, Huevitos, Cerezas and Turin Specialty Chocolates.

2016
Mars Wrigley
M&M'S® Turns 75

Mars celebrates the 75th anniversary of its iconic brand M&M'S®

2016
Mars Petcare
WHISTLE® Joins Mars Family

Mars adds WHISTLE®, producers of smart dog collars with GPS trackers, to the Mars Petcare family.

2016
Mars
New Wind Farm Opens in Scotland

New Moy wind farm in Scotland will power the equivalent of all Mars U.K. factories and offices as Mars Takes Another Step on the “Path to Zero” Greenhouse Gas Emissions from operations.

2016
Mars
Visionary Mars Leader Dies

Forrest E. Mars, Jr., businessman and philanthropist, passes away at 84.

2017
Mars Wrigley
Mars Wrigley Foundation Celebrates 30 Years of Giving

Since it was established in 1987, the Mars Wrigley Foundation has impacted millions of people around the world and awarded more than $70 million (USD). Its mission is to improve the health of people and our planet through initiatives focused on oral health, environmental stewardship and local needs that ensure healthy communities.

2017
Mars
Launch of AdvanceMint™ (known as Shubh Mint™ in India)

Mars Wrigley launches AdvanceMint™ (Shubh Mint™) to boost income and climate resiliency for mint farmers.

2017
Mars
Mars Launches All-Encompassing Sustainability Plan

Mars unveils its “Sustainable in a Generation Plan” and commits to invest $1 billion to tackle urgent threats facing our business and the society we operate in —– threats like climate change, poverty in our value chain and a scarcity of resources.

2017
Mars
Mars Announces Plan to Address Smallholder Farmer Income Issues

Mars launches Farmer Income Lab to tackle issue of smallholder farmer income.

2017
Mars Petcare
Mars Rolls Out CRAVE™ Globally

Mars Petcare launches CRAVE™, a dog and cat food brand crafted from high-quality animal protein and no grains.

2017
Mars Petcare
VCA® Joins Mars Petcare Roster of Companies

Mars Completes Acquisition of VCA Inc. VCA® becomes part of Mars Petcare.

2017
Mars
Mars Edge is Created

Mars creates new business segment focused on human health and wellness through targeted nutrition.

2017
Mars Food
Mars Adds Tasty Bite® to Its Product List

Mars Food gains majority stake in Tasty Bite® under Preferred Brands International acquisition.

2017
Mars Wrigley
Mars Acquires Stake in KIND®

Mars acquires minority stake in the snack bar company KIND®.

2018
Mars Petcare
Genoscoper Laboratories Acquired by Mars Petcare

Mars Petcare acquires Genoscoper Laboratories to accelerate innovation in pet genetics and healthcare.

2018
Mars Petcare
The Companion Fund Launches

Mars Petcare starts a venture fund called The Companion Fund to back pet -technology, products and services.

2018
Mars Petcare
Linnaeus Joins Mars Petcare

Linnaeus, a leading U.K. provider of Veterinary Services joins the Mars Petcare portfolio.

2018
Mars Petcare
Mars Petcare Acquires AniCura

Mars Petcare completes the acquisition of AniCura animal hospitals and clinics.

2018
Mars Edge
GOMO™ A Nutritious Product Launches in India

Mars Edge and the Tata Trusts partner to help address nutritional gaps and launch GOMO™ Dal Crunchies to help close nutritional gaps of 6-18 year olds in India.

2018
Mars
Lion’s Share Fund

Mars signs on as founding partner of the United Nation’s Development Programme’s “Lion’s Share Fund” to tackle crisis in wildlife conservation and animal welfare.

2018
Mars
Cocoa for Generations

Mars launches new Cocoa for Generations plan, intending to lead the way and invite the cocoa sector to partner in a new approach to increase farmer income, help safeguard children and forests today, and create a pathway for cocoa farmers, their families and communities to thrive.

2018
Mars Drinks
Mars Sells Drinks Business

Mars sells Drinks Business to Lavazza.